The use of our website is generally possible without registration and without providing personal data. Even if you use our website in this way for purely informational purposes, however, personal data may be automatically collected and processed. Below you will find an overview of the type, scope, purpose and legal basis of data processing via our website.
3.1 Provision of our website
When you access our website through your device, the provider of the webpages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
– Browser type and browser version
– Operating system used
– Referrer URL
– Host name of the accessing computer
– Time of the server request
– IP address
This data is not merged with data from other sources.
The basis for this data processing is Art. 6 (1) lit. f DSGVO, which permits the processing of data on the basis of legitimate interests of the controller. Our legitimate interest lies in the provision and display of the website, the securing and maintenance of its technical operation, the investigation and elimination of errors, as well as the maintenance of security (e.g. by clarifying cases of abuse or fraud). Without the provision of this data, you will not be able to use our website. We do not use this data for the purpose of drawing conclusions about your identity.
The collected data is usually deleted after seven days, unless we need it for a longer period of time to fulfill the above-mentioned purposes.
3.2 Cookies
The internet sites partially employ so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our website more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and are saved by your browser.
Most of the cookies we use are so-called “session cookies.” They are automatically deleted after the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit.
You can set up your browser to inform you about the settings of cookies, as well as to only allow cookies in individual cases, prevent the acceptance of cookies in certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
We may use cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping cart function) without your consent. However, we will only use cookies on your device with your consent, which you can declare using the cookie banner displayed on our website. You can find more information about the categories and options for these settings in the cookie banner on our website.
Edit cookie settings
For detailed information on the type, scope, purposes, legal basis and objection options for data processing with cookies, please refer to the descriptions of the individual functions that require the use of cookies.
3.3 Analysis tools
In order to optimize the services and functions of our website and to be able to offer them in the best possible way, we conduct the analyses of visitor behavior described below. In addition to troubleshooting, the purpose of such data processing is primarily the optimization of our website with respect to the needs of its users. The web analysis procedure also provides us with important statistics on the number of visitors and their distribution over time, on popular content and the length of time users spend on the site. It may also be possible to determine whether a user profile was created as a result of an advertising measure. The data is processed and used to prevent and combat fake profiles, illegal activities and spam, as well as to increase the security of the website. To perform such analysis, user data is transmitted to various third-party providers as described here in the privacy policy.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The purpose of our use of this tool is to enable the analysis of your user interactions on websites and in apps and, through the statistics and reports obtained, to improve our services and make them more interesting for you as a user.
Demographic characteristics in Google Analytics
This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of those who visit the site. This data comes from interest-oriented advertising from Google as well as visitor data from third-party providers. This data cannot be attributed to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics by following the steps indicated in the section: “Granting and revoking your consent.”
IP anonymization
We primarily record the interactions between you as a user of the website and our website using cookies, device/browser data, IP addresses and website or app activities. Google Analytics also collects your IP address to ensure the security of the service and to provide us, as the website operator, with information about which country, region or location the respective user comes from (so-called “IP location determination”). For your protection, however, we use the anonymization function (“IP masking”), i.e. Google truncates the display of the IP addresses to only include the last octet within the EU/EEA.
Order processing and processing of data in the USA
Google acts as our order processor according to our specifications, and for this, we have concluded a corresponding contract with Google. The information generated by cookies and the (usually shortened) IP addresses about your use of this website are usually transferred to a Google server in the USA and processed there. For such cases, Google has, according to its own statements, imposed a standard on itself that corresponds to the former EU-US Privacy Shield and has also promised to comply with applicable data protection laws in the international transfer of data. We have also agreed to so-called standard contractual clauses with Google, the purpose of which is to ensure compliance with an appropriate level of data protection in the third country.
Granting and revoking your consent
The storage of Google Analytics cookies is based on your consent pursuant to Art. 6 (1) lit. a DSGVO. The revocation of your consent is possible at any time, without affecting the permissibility of the processing up until the revocation. In apps, you can reset the advertising ID under the Android or iOS settings. The easiest way to revoke your consent is to use our Consent banner or to install the Google browser add-on, which can be accessed via the following link: tools.google.com/dlpage/gaoptout?hl=en/
For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
3.4 Online advertising
a) Hubspot
For our online marketing, we use the integrated software solution HubSpot. The provider is HubSpot, Inc, 25 First St., 2nd floor, Cambridge, Massachusetts 02141.
We use this tool to perform various online marketing activities, some of which are described in this privacy policy, including:
- Social Media Publishing & Reporting
Social Media Publishing & Reporting: All content and related activities on realworld one’s social media accounts on LinkedIn and Facebook are analyzed and summarized in reports via Hubspot. This includes information such as impressions, views, reactions and shares, which help us to optimize our content. The analyses are not carried out on an individual basis, but in aggregated data sets.
Contact forms: Your input on the forms on our website is collected by Hubspot and evaluated for the purposes of your inquiries.
Legal basis
If we obtain your consent for certain online marketing measures, the legal basis for data processing is Art. 6 (1) a) DSGVO. Insofar as the data processing is carried out for the fulfilment of a contract with you, the legal basis is Art. 6 para. 1 lit. b) DSGVO. In all other respects, data processing is based on the legal basis of Article 6 (1) (f) DSGVO, according to which the processing of personal data is possible even without the consent of the data subject if the processing is necessary for the protection of the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject outweigh these interests. Here, we invoke our interest in direct marketing in accordance with Recital 47 a.E. GDPR. Our legitimate interest derives from the fact that specific online marketing measures enable us to ensure the effectiveness of the campaigns we create, as well as the effective use of the resources deployed for this purpose. Furthermore, you will only be sent advertising that is potentially relevant and of interest to you. Your rights are protected by the fact that we have made the processing operations transparent here and that you can object to processing by Hubspot. If you do not want Hubspot to collect your data, you can prevent the storage of cookies at any time by using our consent tool or through your browser settings.
Order processing and processing of data in the USA
We have carefully selected this provider and established contractually binding relations with them accordingly. The fact that the provider processes the data, and is also located, outside the European Union does not prevent the commissioning of this service. The contractual documents relevant for the commissioning of Hubspot contain the EU standard contractual clauses, so that the commissioning is possible in accordance with Article 46 of the GDPR. You can find the contract document here: https://legal.hubspot.com/de/dpa.
b) LinkedIn
Our website uses the conversion tool “LinkedIn Insight Tag” of LinkedIn Ireland Unlimited Company. By integrating this JavaScript tag, you as a user of our website can be shown interest-oriented and relevant advertisements (“Ads”) when visiting the social network LinkedIn or other websites that also employ these functions, and we receive statistics about website visitors and their demographic information. Furthermore, we can evaluate your use of our LinkedIn ads and interest in our offers by means of a conversion tracking function, as well as display LinkedIn ads to you on other websites via retargeting. In this way, we pursue the interests of improving the effectiveness of the LinkedIn ads and of making our website more interesting for you.
Joint responsibility with LinkedIn
By integrating the LinkedIn Insight tag, your browser automatically establishes a direct connection with LinkedIn’s server, both when visiting the LinkedIn website as well as websites that have the LinkedIn Insight tag built in. We and LinkedIn are jointly responsible for the collection of your usage data when you visit our website and its transmission to the provider, but LinkedIn is solely responsible for the relevant processing to carry out the described objectives once the data has been transmitted. We therefore have no influence concerning the scope and nature of the use of the data by LinkedIn, and hereby inform you according to our state of knowledge: by integrating the LinkedIn Insight tag, LinkedIn receives the information that you visited the corresponding web page of our website or clicked on an advertisement from us. If you are registered with a LinkedIn service, LinkedIn can attribute the visit to your account. Even if you are not registered with LinkedIn or have not logged in, there is the possibility that the provider learns your IP address, time slot and other identifying characteristics and links them to the actions attributed to you.
Processing of data in the USA
LinkedIn also processes your personal data in the USA and has imposed a standard on itself that corresponds to the former EU-US Privacy Shield. We have also agreed to so-called standard data protection clauses with LinkedIn, the purpose of which is to maintain an appropriate level of data protection in the third country.
Granting and revoking your consent
The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. a DS-GVO, i.e. the integration only takes place after your consent. You can revoke your consent at any time, most easily via our consent banner. Further information on data processing by LinkedIn can be obtained from the provider, LinkedIn Ireland Unlimited Company, Attn: Legal Dept. (Privacy Policy and User Agreement), Wilton Plaza, Wilton Place, Dublin 2, Ireland. Information on the LinkedIn Insight tag can be found at business.linkedin.com/en/marketing-solutions/insight-tag?lr=1/; privacy information: https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy/.
The deactivation of the LinkedIn Insight tag and other advertising objections are possible in the settings for advertisements at http://www.linkedin.com/help/linkedin/answer/62931?trk=microsites-frontend_legal_privacy-policy&lang=en and additionally at www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Further setting options and information can be found at the LinkedIn Privacy Center: https://privacy.linkedin.com/de-de?lr=1/.
c) Facebook pixel
We use the Facebook pixel from Facebook on our website. For this purpose, we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that activates a collection of functions allowing Facebook to track your user actions if you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Facebook then deletes this data. The collected data is anonymous, invisible to us and can only be used in the context of ad placements. If you yourself are a Facebook user and are logged in, your visit to our website is automatically attributed to your Facebook user account.
We want to show our services and products only to those people who are really interested in them. With the help of the Facebook pixel, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see the appropriate advertising. In addition, Facebook uses the collected data for analytical purposes and its own advertisements.
Processing of data in the USA
The information collected is stored on Facebook servers, including in the USA. In such cases, the provider has, according to its own statements, imposed a standard on itself that corresponds to the former EU-US Privacy Shield and has promised to comply with applicable data protection laws in the international transfer of data. We have also agreed to so-called standard data protection clauses with Facebook, the purpose of which is to ensure compliance with an appropriate level of data protection in the third country.
Granting and revoking your consent
The legal basis for the processing of your data is your consent pursuant to Art. 6 (1) p. 1 lit. a DS-GVO. The revocation of your consent is possible at any time without affecting the permissibility of the processing up until the revocation. The easiest way to revoke your consent is to use our consent banner. In addition, (only logged-in) users can object via the provider’s function under the following link: www.facebook.com/settings/?tab=ads#_. For further information on data processing by Facebook, please contact Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; privacy policy: www.facebook.com/about/privacy.
3.5 YouTube
Our website uses plugins from YouTube, a site operated by Google, to provide embedded videos. The operator of the pages is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to attribute your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
The legal basis for the processing of your data is your consent pursuant to Art. 6 (1) p. 1 lit. a DS-GVO. The revocation of your consent is possible at any time without affecting the permissibility of the processing up until the revocation. The easiest way to revoke your consent is to use our consent banner.
For more information on how we handle user data, please see YouTube’s privacy policy at: https://policies.google.com/privacy?hl=de&gl=de.
