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    October 18, 2019
    The Future of VR Communications is on the Cloud

    The Growth of Cloud-Based Communications


    One prevalent way of thinking about the cloud is to perceive it as an ever-expanding storage facility where you can upload your work-in-progress and back up your data with ease.

    In recent times, the cloud has taken on a much more dynamic functionality—not only as a place where your data goes to sleep at night and wakes up in an undisturbed state, but as a realm of unceasing activity that never sleeps.

    The cloud is increasingly becoming the place where things happen.

    Heavy Investing in Cloud Software

    Growth of Cloud Services Revenue and Forecast by Gartner from 2019 to 2022. [i]

    The cloud communications industry is currently in a state of rapid growth. With heavy investing from tech giants such as Microsoft and Amazon, businesses are recognizing the value cloud computing brings to their business operations. Microsoft’s Intelligent Cloud’s Azure, their cloud computing platform, earned USD 11 billion in revenue in 2019’s Q4 fiscal year.[ii]

    It is estimated that the value of the cloud computing industries will grow from roughly $67 billion in 2015 to $162 billion in 2020.

    By 2021, the value of this industry will already be increasing by 19% each year. [iii] Not only are cloud communications here to stay, the cloud has already interfered irrevocably with the way that business communications function.

    Mobility, flexibility, and connectivity have become crucial ingredients for companies to maintain their agility in an ever- evolving business ecosystem. The cloud’s solutions such as reducing costs and supporting adaptability have become so popular, some believe that soon reserving a special term for the cloud will be no longer required.

    The Digital Workplace

    Digital technologies have already radically transformed the nature of the workplace in the 21st century. With the advances in hand-held devices, the functionality of email, as well as other communications technology, the conditions for “transcending” the office seemed to have arrived.

    While in many cases these technological developments did provide more flexibility for employees to telecommute, in no way, however, did they allow for the office to be replaced by a more distributed system.


    With the entrance of cloud platforms, however, the office has just gotten bigger.

    Remote team members may join groups in real time for both formal and informal occasions, even though they may be located in different countries (or even in very remote locations).

    Multiple locations can also be synced through the cloud to function as a unified workplace entity. Developments in virtual and augmented reality applications are enhancing the capabilities of the digital workplace, adding unprecedented spatial depth and realistic environmental detail.

    Social cohesion and interaction continue to be steadfast features of successful companies. Now cloud platforms allow real-time social communication to be even more inclusive, while simultaneously extending it into new domains to reap the benefits of spatially distributed management and collaboration.

    Enriched Environments of the Cloud

    However, for industries involved in the complex manufacture, servicing and marketing of sophisticated laboratory equipment, as well as machinery and instruments for industrial production, it is an advantage that users cannot only communicate in cyberspace, but are able to analyze and interpret data in an immersive way. VR software uploaded to the cloud lends itself to interactive data visualization across various fields.[v]

    Therefore, cloud services companies are developing new kinds of customized applications for their clients that allow them to access, store, collaborate on, secure, retrieve and visualize their data in innovative and efficient ways.

    The communications infrastructure for companies that develop and manufacture intricate equipment for industry and science has moved decisively in the direction of privately-managed, cloud-based platforms that are suited to the specific data and audio/visual needs of each company.

    These services are often much more secure, as well as robust in terms of connectivity, which can be very helpful when team members are in regions with sparse or inconsistent internet access.[vi]

    The Cloud Opens Advanced Possibilities for VR and AR

    These cloud services are also increasingly becoming compatible with virtual reality and augmented reality applications. The cloud has already transformed the efficiency and stability of internal communications within various industries, but the next frontier will be the customized optimization of cloud services in virtual environments tailored to each company’s demands.

    For industries dealing with complex technology, the visual benefits of VR/AR when combined with unique company data and products will likely provide a significant edge in the domains of service, training, research and development and more. The remote monitoring and control through cloud applications will be a great tool for communications across various fields, including industry and science.

    Works Cited

    [i] https://blogs- Public-Cloud-Forecast-2017.jpg

    [ii] surface/210695/microsoft-q4-2019-earnings-show-growth-in- surface-as-azure-growth-slows-down

    [iii] of-cloud-computing-forecasts-2017/#6107248a31e8

    [iv] should-case-management-consider-cloud-hosting

    [v] visualization-vr/

    [vi] education/bricks-bytes-behavior-the-space-tools-and-culture-of- new-work/the-rise-of-cloud-based-unified-communications- collaboration